When Steve Jobs demonstrated slim variant of MacBook Air, which is a portable laptop that does not have usual hard drive, he called it the future of notebooks. Now his predictions seem to come true.

And new technology represented by SSD, standing for solid state drives, is taking place of hard drive consumer market undermining it from inside because it changes the price policy of the market.

During the last years hard drives’ capacity and density has risen with skyrocketing speed thanks to the new technological solutions. The users share with each other via Internet and prefer to store the data in the clouds and not on mobile devices. For this reason they do not need multi terabyte hard drives. It just does not make sense. The main thing is to have access to it at any time.

A little earlier Toshiba began working over the production of NAND flash chips in Japan. This is a joint venture with SanDisc Corp. Once the enterprise is launched, it will produce over 200,000 items a month. At the present moment the price of SSD is 1.20 dollar per gigabyte.  But the drop is expected in the future – about 40% less than before.

At present customers pay attention at the following features, when they make a computer purchase: the size of memory, processor speed and hard drive capacity. Intel and AMD, which belong to processor manufacturers, carried out the compaign, driving the attention of users off the number of cores and megahertz and were quite successful doing it.

SSD producers wanted to do the same and make consumers worry about durability, power consumption and performance, but have failed in it so far. According to the forecasts, the SSD market will grow two times during the next year.