News Categories

Shell & Desktop Enhancements

Links



Games target new category of users – well-educated women
Saturday, 26 February 2011 22:29
The latest study conducted by Flurry points out that the best part of mobile social gamers belong to the category of women with good education. They are from 25 to 30 years old. As for traditional games they are still played by men while mobile gaming category belongs to ladies. The average gamer playing social games, is 28 years old. This is the data of American studies. The income in the families under survey is about 70,000 dollars per year. 61% of respondents have Bachelor’s degree. This is actually a dream of many marketers because this category of audience is still young and they have enough funds for digital goods.
Nevertheless, this probably is not a representative model of mobile social gamers. In order to discover that, Flurry checked the data of over 60,000 users with iOS-devices and the ones having gadgets on Android platform who employed its services and shared the data on age, gender, and place of living. There is no information if Flurry’s services applied to definite demographics. Users who have reported on age and information can be inclined to have definite demographics too.
The study confirmed that women have more interest to games with social appeal. As traditional games are frequently filled with aggression and gore, casual games have social direction. They have widened the appeal of games lately by targeting the market differently and choosing new audiences.

The latest study conducted by Flurry points out that the best part of mobile social gamers belong to the category of women with good education.

They are from 25 to 30 years old. As for traditional games they are still played by men while mobile gaming category belongs to ladies. The average gamer playing social games, is 28 years old. This is the data of American studies. The income in the families under survey is about 70,000 dollars per year. 61% of respondents have Bachelor’s degree. This is actually a dream of many marketers because this category of audience is still young and they have enough funds for digital goods. 

Nevertheless, this probably is not a representative model of mobile social gamers. In order to discover that, Flurry checked the data of over 60,000 users with iOS-devices and the ones having gadgets on Android platform who employed its services and shared the data on age, gender, and place of living. There is no information if Flurry’s services applied to definite demographics.

 

Users who have reported on age and information can be inclined to have definite demographics too.The study confirmed that women have more interest to games with social appeal. As traditional games are frequently filled with aggression and gore, casual games have social direction. They have widened the appeal of games lately by targeting the market differently and choosing new audiences.