At an event held in New York, Andy Lees, president of Microsoft’s mobile communications business said that the next version of the Windows Phone is expected in September.

The new phone will add five hundred new features to the company’s mobile OS and is known as the Mango.

Lees said that the company wanted to offer less clutter and more clarity to its users. They are offering more innovation and choices to the users but less fragmentation and frustration.

These include additional seamless communication choices, improved Web browser, and a higher version of the Bing search.

The Windows Phone 7 is presently available on the AT&T, T-Mobile, and Sprint networks. The phone has received strong reviews but has not seen a large number of sales. A Gartner report from last week says that Microsoft sold 1.6 million Windows Phone 7 devices during the first quarter. The company holds a 3.6% market share of the world’s smart phones market in comparison to the leader’s Android’s share of 36%. Verizon declared the company’s first Windows Phone last week, but has made it clear that the network’s goal was in the Apple and the iOS devices.

Hubs, Not Apps

The Windows Phone revolves around hubs for the people, games, music, videos, and other similar apps. The new Windows Phone Mango connects some of the most populat social network sites directly to these hubs. The new phone connects the People hub to Facebook, messaging with Twitter and LinkedIn status updates. In addition, users can form ad-hoc groups amongst people to message or read the updates together, or hold multi-protocol talks enabling switching between conversations, such as IM and messaging in a single thread. You can add the events of Facebook in the calendar of the new phone. If users want to upload a picture on Facebook, the OS provides the auto-tag faces option.

This is remarkably distinct from Apple’s approach that necessitates users to jump between different apps while communicating with different social networking sites. In comparison, HP approaches WebOS that is similar to Microsoft’s approach.

According to Lees users require to look around and peek in to communicate and share while using other operating systems. However, the new Windows phone is centered around the users for communication purposes.

There is more flexibility with email too. Users can create customized unified mailboxes, which can be club together some of the users’ multiple mailboxes. For example, users can differentiate between personal and work emails by creating one inbox for personal email accounts. The new Microsoft Exchange email is offered a conversation view, while the IT administrators restrict access on specific messages.

The search engine Bing provides larger search options that includes local scout features that lets users browse businesses and events in any specified locations. The search engine’s Maps includes interior location maps of malls and other similar larger buildings. Bing Visual is similar to Google Goggles, which allows users to search the information with a specific photograph. For example, users can compare the prices of an item on the shelf of the numerous online stores. Bing Music Search is similar to Shazam that is built-in within the OS, providing the phone ID any song that it hears, and then jump to the Zune player to download, stream or bookmark the song.