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The purchase of 4,500 brought success to the company |
Sunday, 31 October 2010 21:55 |
Sometimes it seems that iPad is ubiquitous because you are able to see it everywhere: from airports to the conferences. The use of this tablet is so extensive that CEO of Saleforce.com required at the conference who were the users of this device he saw the army of hands raised in answer. The tech industry is changing at a quick pace. What was not available some time ago is common thing now. Meditronic Company, for instance, with staff of about 40,000 employees bought 4,500 iPads for the company. Michael Hedges, taking the position of Vice President in Meditronic, discovered that it would be interesting to use the iPad. Just when the device was released, he purchased 10 items to send them to Germany to the trade show. As it was something new in Europe (it was not available then in Europe, the devices attracted the attention and became the hit at the trade show). Medtronics loaded the devices with data of their products and displayed them. The iPad brought a success to the company and people came just to see the device and not to see the products offered by Meditronic, but it did not disappoint the company representatives. They just wanted to have the attention and achieved that goal. Now the company is buying the devices in order to have quick access to video and information and this became a necessary element if the work of this company, when the product is shown to the clients. It is considered to be the key element in business and explain their success by use of innovative tech solutions. |