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The increasing worth of mobile apps market |
Friday, 21 January 2011 17:00 |
In accordance with the latest research the market of mobile applications is going to increase to $25 billion by 2015, and will continue increasing by 30% every year. The bigger role of mobile applications will go on rising during the next 5 years. MarketsandMarkets came up with the result of the research that predicts even bigger growth of mobile apps market throughout the world. It will boost to nearly 25 million dollars of revenue every year. The reason for it is the fact that bigger amount of people acquire smartphones. Besides, 4G is going to be widespread. For instance, applications earned $6.8 billion last year. It is said in the report about great influence of iPhone App Store on the apps market. If the number of downloads was 450 million globally in 2007, in 2008 their number has considerably increased to the 1.1 billion downloads after App Store opened in summer of 2008, making $1.49 billion this way. The next year happened to be breakthrough and their number reached 6.44 billion with annual revenue $4.51 billion correspondingly. The App Store has been successful since its launch. The first year of work let them have two billion downloads alone and this became the turning point for the apps market. As most mobile applications were downloaded via cellular phone carrier portals before, Apple’s achievements have altered the whole market. Nowadays operating system makers, handset manufacturers, and an increasing amount of third parties run the largest part of app stores.
MarketsandMarkets considers that the Apple App Store will maintain a 20.5% of market share in this segment until 2015, but there have been a lot of unexpected things happening lately. Nobody could foresee, for instance, the impressive Android growth that took place within only a year.
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