As it was revealed, advertisers will not pay enough for space beside never-ending videos of home pets.

In accordance with the rumors, YouTube will look for celebrities for its new channel in the latest campaign. This way the resource is trying to attract the serious funds for advertisement.Making calls to the actors, who play in B and C-level movies, Google’s got a YouTube application with your name on it. As New York Magazine said Google is holding negotiations to attract celebrities who will make their own videos.

Salar Kamangar, new CEO of YouTube contacted Hollywood agents in the effort to fill YouTube channel with “original, three minute long shows” of famous people. This way YouTube will get the opportunity to sell ad space effortlessly.At first Google will start with 20 celebrities but no comments of Google concerning this rumor followed yet. In case this is really so YouTube will turn into a luring advertising space.

Yahoo and AOL have projects at the moment of the same type. The goal of these projects is to contribute to the commercial sales. AOL is going to start late-night comedy block, and we are aware how the network needs cash of advertisers. Yahoo is involved into the production of customized mobile content to derive profit from it and digital magazine Livestand is a part of this strategy.