Google has renewed search algorithm once more in the effort to move down websites of bad quality and improve the quality of search results, providing better rank positions for sites with valuable content.

Some time ago, Google launched the "Farmer" algorithm change. So it continues the same route.The "Farmer" reviewed signals to conclude if website content was suitable. Now the changes are going to affect little sites too.It's starting the renew algorithm to English searches of Google on a global scale.

The Google fellow Amit Singhal expressed assurance that it will help to make search results better."In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms," he also said.The algorithm will be able to analyze website of low quality deeper and make better assessment. This is something it was not able to do before.Primarily, the algorithm update is acute just for the searches on Google.com.

At the moment, all English-language searches are affected, the ones from English-speaking countries and in case the user wants to make use of the English language making search.Google is able to weed out poor-quality websites better in spite of the fewer signals, therefore little sites will see the effects. The changes concern just 2 % of USA searches, in comparison with the 12 % that the earlier large update involved.

The largest change is that Google has begun incorporating direct users’ data from into the search results. This was achieved by introduction of a feature letting searchers block certain domains they did not wish to see in their searches in the future.Then Google commented that it would look after the data but is not going to use it for ranking. Now Google is sure that it is worth incorporating the feature, although this will not be a determining factor.User information on blocked domains is going to be employed to verify that a website which was found to be poor quality is actually so, and this is not a mistake.