Previously this year, a Twitter memo leaked telling how the resource was going to fulfill its main advertising campaign.

The text was created for “Promoted Tweets”, but till present moment it hadn’t been completely introduced to Twitter stream. Still the changes seem to be close. If you considered that Twitter was full of ad-like Tweets before, get ready. In accordance with Financial Times, Twitter is thinking over the details of the coming service, that will be in action sooner than you think – in the course of 2 months.This innovative ad scheme will differ greatly from the one that you see in present ad-like posts because the member will start advertising the company which is not connected with him in this or that way.

Promoted Tweets will be published from the account of users whether they want it or not. Companies are ready to pay for it and in other words, this is the payment for the capability to interrupt your feed and that makes the service worthy for them because it makes Twitter an excellent and market-focused advertising platform.The investments of Twitter into development of effective advertising reveal the ambitions of the company, which have been known already.

Promoted Accounts were a considerable addition, lettng companies to pay in order to have their Twitter stream offered to reader in the column “Who to Follow”. Developing “promoted” concept is not the only change undertaken. One more advertising element is going to hit Twitter soon.

Introduction of Groupon-like client, specialized accounts for “media management” that will give companies the opportunity to create, plan, schedule tweets beforehand.Twitter will work over alterations. The senior management of the company confirmed that it would take away anything that doesn’t enhance the user experience or work for its product. The changes are rather bold and can happen to be even risky for Twitter in case if users will not accept these changes.