Leading chipmaker Intel has hired some of the prominent science fiction writers to write short stories on the future of the company’s technologies.

This collection of short stories known as The Tomorrow Project wants to acquire the peoples’ attention about Intel’s present research efforts. According to company officials this will assist Intel to foresee customer needs that can be adopted in the company’s future products. Users can download the anthology free from the Internet.

Intel’s futurist Brian David Johnson is leading the project and considers the project as an important aspect to satisfy future technical demands. Mr. Johnson mentions that the chip designs used in the TV sets, computers, and phones need to be planned five to ten years in advance. The company requires anticipating the applications of these devices by customers in the future. Science fiction provides a manner to consider the outcomes of the technologies that the company is presently researching considering the needs of those individuals who shall be using these products.

This concept known as future casting plans to drive the technical future applications instead of replying to the requirements of the market conditions. Mr. Johnson additionally stated that science fiction could be used to capture the imagination of the consumers while giving them an insight to the future.

The Tomorrow Project includes the work of science fiction author Ray Hammond from the United Kingdom. He used the development underway in the company’s laboratories as the base for The Mercy Dash, which is a tale including a couple who is trying to battle the future traffic technology to save their mother’s life.

In an interview with BBC, Mr. Hammond said that writing a short story was challenging due to the newness of the format. This story is freely downloadable from the company’s site. In addition, the public reaction has been positive to the delight of Mr. Hammond.

He has received a large number of replies from readers across the globe that are keen to read other books authored by Mr. Hammond. Moreover, the author has received several specific questions related to the present book.

This project is the base of a cultural change that the chip giant plans to adopt. The company has adjusted to several modifications in the customers’ requirements in the technical arena.

During the past decades, Intel grew its profits steadily by increasing the speed of its processors. However, in the new world after the PC, companies like Apple have succeeded by providing lifestyle devices that adapt to the future market needs of the consumers.

According to Mr. Hammond, Intel has been a leader in the desktop and server business; however, it needs to work in the mobile devices field where the company lacks leadership.

According to him, narrative will be a vital aspect of the technical future.

Mr. Hammond says that stories are not completed appreciated by marketing and development executives. According to him, stories can bring forth results that cannot be seen through presentations. He also said that some of the most efficient CEOs like Steve Jobs were excellent storytellers.